Lou Lou & B-Rad | MSM Founders | Kentucky | Mud Slut Mafia - MSM

Meet Lou Lou, the fierce West Virginia girl who co-founded Mud Slut Mafia Apparel Co. alongside B-Rad. Born and raised deep in the hills with a family tree tying straight back to the famous Devil Anse Hatfield, she has dirt and rebellion running right through her veins. Now holding down the tri-state area, Lou Lou and B-Rad spend every spare second they have tearing up their hometown mountains in their custom neon green and leopard print rig. They built this brand from the dirt up for the real ones, focusing on muddy trails, good people, and great times. It is all about the folks who live for late-night bonfires and the kind of tight-knit friendships you only make when you are waist-deep trying to yank a stuck machine out of a hole. Lou Lou is dedicated to building a real off-road community, but she has absolutely zero patience for fakers on the trail, making it perfectly clear that you need to be a slut for the mud and not just a mud cricket. You can gear up at msmapparelco.com and use their code WelcomeToTheFam-MSM10 to save 10% on your order. Be a slut for the mud. Get dirty. Raise hell. Make memories. Mud Slut Mafia — The Deeper The Better.