Lou Lou & B-Rad | MSM Founders | Kentucky | Mud Slut Mafia - MSM

Meet Lou Lou, the fierce West Virginia girl who co-founded Mud Slut Mafia Apparel Co. alongside B-Rad. Born and raised deep in the hills with a family tree tying straight back to the famous Devil Anse Hatfield, she has dirt and rebellion running right through her veins.

Even though they call Ohio home base, Lou Lou and B-Rad spend every spare second they have tearing up East Lynn Outlaw Trails down in Genoa, West Virginia. That is their true riding ground, and you will always catch them out there slinging mud in their custom neon green and leopard print rig.

But let us get one thing straight. Mud Slut Mafia is a two-person powerhouse. Lou Lou might be the loud one you see posting all the time, but B-Rad puts just as much blood and sweat into building this brand.

He has earned his title as the "Johnny Dang of Hype Chains" for a damn good reason. B-Rad crafts some seriously badass custom 3D hype chains and handles all of their 3D-printed products. He is even gearing up to drop custom engraved items soon. You can see his killer work over on his Facebook page, Johnny Dang of Hype Chains by MSM Apparel Co.

Together, they built this brand from the dirt up for the real ones. It is about the folks who live for late-night bonfires and the kind of tight-knit friendships you only make when you are waist-deep trying to yank a stuck machine out of a hole.

They are dedicated to building a real off-road community, and they have absolutely zero patience for fakers on the trail. You need to be a slut for the mud, not just a mud cricket.

Gear up at msmapparelco.com and use their code WelcomeToTheFam-MSM10 to save 10% on your order. Be a slut for the mud. Get dirty. Raise hell. Make memories. Mud Slut Mafia — The Deeper The Better.